WHY do I want one so bad?

[YarisOwnersDad]

Originally Posted by tomato

What is "dealer holdback" and also what EXACTLY is invoice and how much negotiating room is there around that?

Thanks

Mater:

Hold back is what the dealers make when they sell a car at invoice price. I believe it is normally three percent of the invoice price. Invoice price is what dealers pay the factory for the car, but they get three percent back.


MSRP is "Manufacturers Suggested Retail Price," and that is what you see on the window sticker. "Sticker price," in other words. The difference between sticker price and invoice price is profit for the dealer.

A good way to shop for cars is to make the dealer show you the invoice and tell him what you are willing to pay in relation to invoice price. The dealers like for us to use MSRP as the baseline, but savvy car buyers work off of invoice price.

Tomster