Toyota...We're Number....Two???

[Homeboy]

Being # 1 as car manufacturor is nice, but I still think it's more important that you obtain a high customer satisfaction, because in the end, satisfied customers will by another Toyota.

Last year, FY2008, when the financial figures were pretty good for Toyota, we were aiming for that # 1 position on the market and we were striving to beat GM and keep that position.

But this year, when everyone is suffering from the economic crisis, Toyota is no longer interested in that number 1 position of car manufacturing. Our core business is producing cars, the mission is to be # 1 in customer satisfaction. Production has been schaled down in Toyota plants all over the world, in order to save costs. (e.g. Yaris production in Valencienne was at certain level only 50% compaired to FY2008).

Each car, each brand has its pro's and contra's. It's all about each individual's perception. And everyone has experienced some bad issues with his/her car(s), but in the end you're happy driving in it.