Its funny how most not all magazines rag on Toyota products but yet they are the sales leader in most segement or Toyota's sales increase. Like the Yaris is a strong seller of course gas prices help but still, they rag on the Camry yet it is the biggest selling car in N/A as far as mid-size. I also notice there is a cultural bias as well. Meaning European and American magazines have different approaches to certain cars. Europeans are more welcoming of smaller cars and the Americans are more warming to bigger cars, GENERALLY speaking. The ECHO was obviously a "flop" in the U.S. but most owners (myself) included love it! While American magazines (most) ragged on it so much, sure its not the best looking car but its got its quirks. Stupid magazines said the Yaris sedan wasn't sporty enough. Sporty enough!?! WTF!! Its an ECONO car Dumbasses! Sorry I'm starting to get emotional, I better stop! So take things with a fine grain of salt. Obviously we all have our biases.