First car Yaris L 2012 ....

[nookandcrannycar]

Originally Posted by Absolutely Red 12

If a dealer takes your offer, no matter how ridiculous it sounds, a profit is made.

There is nothing unethical trying to negotiate the lowest deal.
The price on the sticker means Manufacturers SUGGESTED Retail Price.

EXACTLY, as consumers can get a ballpark figure -- but not the true numbers -- re what the 'holdbacks' are from the manufacturer.