Most popular brands/models for Gen Y - Yaris sedan #4 - American brands fair badly

[Kal-El]

Originally Posted by Flipper_1938

Scion sales numbers suck compared to what they where when they had the small XB.


June 2011
XB 828
TC 2053
XD 575

That's less than 3500 cars for 3 models combined. They can't keep the brand for long with those sales numbers.

Yes, Scion's sales have been struggling but not to the point that Toyota would need to kill the brand. Plus, Toyota said from the beginning they never wanted Scion to be high volume, hence only 3 models. They wanted to maintain that niche brand image, as opposed to everyday Corolla-like familiarity.

Those 3,456 units sold by Scion in June outsold the following brands (below), most of which are independent of parent companies bringing into question survival. With Scion, they're just a compliment to each Toyota dealer, so survival isn't a question.

Porsche
Fiat
Jaguar
Land Rover
Saab
Suzuki
Smart

...not including exotic brands of course.