They want my Yaris....

[RedRide]

The fact is, any new car dealer makes more money selling used cars than they do selling new cars. So, they want every customer to trade in their car as it a win/win siutation for them. They make a big profit reselling your trade in and get to sell you a new car.
They send the same "buy back" letter to all customers no mater what model car they purchased

Why do they even sell new cars? A brand specific sevice dept is the biggest money maker of all!

[nookandcrannycar]

Originally Posted by RedRide

The fact is, any new car dealer makes more money selling used cars than they do selling new cars. So, they want every customer to trade in their car as it a win/win siutation for them. They make a big profit reselling your trade in and get to sell you a new car.
They send the same "buy back" letter to all customers no mater what model car they purchased

Why do they even sell new cars? A brand specific sevice dept is the biggest money maker of all!

I agree. In addition, Toyota dealers usually make less money selling a new Yaris than other Toyota products because: 1. The mark up percentage on a Yaris is less than on other Toyotas. 2. The overall cost the mark up percentage is taken from is usually the lowest to begin with because the Yaris (at least in the U.S.) is the least expensive car in Toyota's stable. 3. The Yaris buyer pool consists of: A. People who find it is the best option they can afford in a new car and B. Cheap/Thrifty/Careful/Frugal people who can afford a more expensive new car, but like the Yaris for the same reason Group A does... and we want what we want (at the lowest possible price).