I don't know why but my area my customer never appreciate good service

[YarisSedan]

So i manage a auto shop in the bay area. We try to pride ourselfs by providing impecable service and using always oem parts at a very competative price.

But it seems like no matter how hard i try customers never appricate it. I will give you 3 examples that have happen very recently.

Example 1. Customer comes into our shop its first time hes been here. He said his car wont start and if we could help him out. I explained to him we do not do service calls because if a mechanic gets injured off premises he is not covered by insurance and that he would have to tow the vehicle to our shop. But i would be happy to look at it for him for no charge for the initial inspection. My mechanic who was eating his lunch in the office said dont worry jason and volunteered to go to the guys house. I told him to bring a jumper back with him just incase. So the customer saw him put down his food just to help him. About 45 minutes later he brings him back and the mechanic told me just the battery was drained cause the car hasnt been driven for a month. The customer did not say thank you or anything. At the least i would say heres a couple bucks for your trouble I really apreciate it.

Example 2. Car came in for timing belt job. When removing the tensioner for the power steering pump i found out someone had installed it backwards. When i put everything back together it started to make a lot of noise cause the bearing was bad. I noticed that his drive belts were new still so i took the money from the belts and used it to purchase a new pulley also the pulley was more expensive. Also we performed a headlight cleaning service since his headlights were heavily oxidized.

So when customer came in we gave him a 10 percent off because he brough vehicle on a weekday plus we fixed a problem at no additional cost to the customer and we provided a few service. Showed him the damaged pulley and how it was previousely installed incorrectly showed him how his headlights look brand new. Most people would be like wow thank you so much. All this guy said was can you give me anymore discount. No thanks or i appreciate it. Its like what was did was expected. I dont even think this customer would reccomend us to his friends.

Example 3. Happend this very day. Customer calls says his key wont turn to start the car. Leaning from my past mistake i said sorry we dont do service calls. Plus all my mechanics tools at here in the shop so we wouldnt know what we would need to fix the car. I asked him to please tow it in and i would take a look at it for free. I had my mechanic look at it and he sprayed some wd 40 in the lock and it started to move. So we just put lithium grease on the key and inserted it a few times and the key turns over now. I told the guy we fixed it for him and not to worry about the charge. I said if you like you can thank the mechanic who worked on your car and maybe give him a few dollars as a tip for his time.

The mechanic gave the guy his keys back and he went on is way. later on i asked him how much did he give him he said nothing. not even a thank you. If i really wanted to i would have just wrote him up estimate for a few hundred for a new ignition lock cylinder but offered to help him to try to earn continued business to show how honest we are. But to me no one seems to apprciate it.