Yaris sales have completely tanked

[Kal-El]

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

[RedRide]

I'm not surprise with so many Yaris clones that have now flooded the market and the total lack of promotion of the Yaris.

I see an add on TV for a Prius etc every few minutes it seems but, I have never seen a Yaris ad anywhere.
Judging by Toyota's past promotion of cars they discontinue, the Yaris is now on their list for extinction.
For whatever corporate and/or legal reasons they never admit it publicly until the very last minute.

Their line for the Yaris, "It's a car" speaks volumes.

BTW, Toyota has been steadily loosing market share world wide for the past few years.
Yes, they still make good cars but so so do most other manufactures now.

In the US, GM is now on top with Ford second and Toyota third.
Honda and Nissan both have about 8% of the market share.
Cars listed as "others" have about the same market share as Toyota.

[ron3]

last week I was at a rural Toyota dealer in Morristown TN. They had a new 2012 yaris LE loaded also they has a new 2012 Matrix and a prius. Strange they would still have left over 2012 models.

[nookandcrannycar]

Originally Posted by RedRide

I'm not surprise with so many Yaris clones that have now flooded the market and the total lack of promotion of the Yaris.

I see an add on TV for a Prius etc every few minutes it seems but, I have never seen a Yaris ad anywhere.
Judging by Toyota's past promotion of cars they discontinue, the Yaris is now on their list for extinction.
For whatever corporate and/or legal reasons they never admit it publicly until the very last minute.

Their line for the Yaris, "It's a car" speaks volumes.

BTW, Toyota has been steadily loosing market share world wide for the past few years.
Yes, they still make good cars but so so do most other manufactures now.

In the US, GM is now on top with Ford second and Toyota third.
Honda and Nissan both have about 8% of the market share.
Cars listed as "others" have about the same market share as Toyota.

I also don't think the Yaris having only an e-brochure was a very good idea.

[Superfly]

It should also be noted that Ford, GM, Hyundai, Kia, and Nissan are all offering very heavy discounts either off MSRP or through 0% financing. And the Fit is usually a good seller because it is basically a tiny van. Toyota is doing nothing for the Yaris. Nothing. Instead they are pushing Corollas, Camrys, and the like.

[edmscan]

Here in Canada .. Toyota is advertising the Yaris in a Factory sale which is offering 0% financing for 84 months.

This is the first time I have ever seen Toyota offering specials on the Yaris.

[nookandcrannycar]

Originally Posted by Superfly

It should also be noted that Ford, GM, Hyundai, Kia, and Nissan are all offering very heavy discounts either off MSRP or through 0% financing. And the Fit is usually a good seller because it is basically a tiny van. Toyota is doing nothing for the Yaris. Nothing. Instead they are pushing Corollas, Camrys, and the like.

As an example of the attitude toward manual transmissions, yesterday (IIRC) I posted the numbers re an ad on a Focus S Sedan -- $17,290 MSRP discounted to $12,388....I wonder if some dealers are offering close to as high a percentage off a Fiesta. I also wonder if this is a sign of people wanting things 'Made in the U.S.A.' for no other reason than where the manufacturing plant is located. One model of the next generation of Apple computers is going to be manufactured in the U.S.

[nookandcrannycar]

Originally Posted by Kal-El

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

Wow. That is stunning.

[nookandcrannycar]

Originally Posted by Kal-El

747 units in June. Remember when the Yaris used to sell 5-6K a month regularly? Of course that was with a sedan, but still.

Here are the major competitors for June.

Ford Fiesta ...........9363
Nissan Versa.........8705
Chevrolet Sonic.....7122
Hyundai Accent.....5237
Honda Fit.............5055
Kia Rio................4169

Yaris....................747

What's going on?

I also wonder if this will change the production plans (what is it, rest of 3rd Gen production in France and then a shift to mexico after that ?).

[joshthorsc]

Does that number include units being sold to rental fleets cause I sure do see a lot of Fiestas and Versa on rental lots. However, I'm not too surprise on low sales for the Yaris. They cost almost as much as a Corolla and their competition seems to be offering more options but of course that can also be more costly. Only reason why I didn't get a Corolla was that I couldn't find a manual transmission S model.

[Septembersrain]

Weird. I've been seeing quite a few new Yaris out there lately.
I guess this car really only appeals to a certain crowd.
I do get a lot of people asking me "What kind of car is that?"

Saw someone with this car at Burger King and gave him this site.
I wore my Yarisworld T-shirt yesterday too. ^_^

[nookandcrannycar]

Originally Posted by Septembersrain

I've been seeing quite a few new Yaris out there lately.

This is because there are so many savvy people in Texas .

[Altitude]

Originally Posted by nookandcrannycar

This is because there are so many savvy people in Texas .

No. That's because all the Texas Pickup and SUV drivers have come to Colorado for the summer and thinned out the traffic in Texas. You just notice more Yarii now because all those ginormous trucks aren't around to block your view.

[junorico24]

I hope this happens in AUS.


Maybe they'll drop the price, over priced imo. Plus the competition is fun to drive. A cheap 2012 yari hell, yah!!

[nookandcrannycar]

Originally Posted by junorico24

I hope this happens in AUS.


Maybe they'll drop the price, over priced imo. Plus the competition is fun to drive. A cheap 2012 yari hell, yah!!

Reliability and then overall real world MPG and value (cost per mile) = most important to me. I also like a tight turning radius. I can't see how the Yaris loses under such criteria.

[nookandcrannycar]

Originally Posted by Altitude

No. That's because all the Texas Pickup and SUV drivers have come to Colorado for the summer and thinned out the traffic in Texas. You just notice more Yarii now because all those ginormous trucks aren't around to block your view.

[RedRide]

Originally Posted by Altitude

No. That's because all the Texas Pickup and SUV drivers have come to Colorado for the summer and thinned out the traffic in Texas. You just notice more Yarii now because all those ginormous trucks aren't around to block your view.

No, no, no, they all secretly come to the great state of NY.

[Altitude]

Originally Posted by RedRide

No, no, no, they all secretly come to the great state of NY.

You get them too? Seriously, in the summer months there are probably more vehicles from Texas on our roads than there are locals.