True Stories Behind Car Company Logos - Toyota Yaris Forums

MadMax · 10-05-2010, 10:30 AM

An interesting article, especially the Toyota entry...

Quote:

True Stories Behind Car Company Logos

...

Good luck—and an easier to pronounce name—played a role in the creation of the Toyota nameplate in 1936. In the book Toyota: A History of the First 50 Years, company founder Kiichiro Toyoda “ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed… “Toyoda” became “Toyota” because as a design it was esthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity.”

Cheers! M2

chrisj · 10-05-2010, 11:01 AM

Very interesting!

henry33 · 10-05-2010, 03:32 PM

didn't know that ;)

10-05-2010, 11:01 AM	#2
chrisj Hooch Brewer-Shine Sipper View User's Garage Drives: 2009 5-dr LB Join Date: Aug 2010 Location: S. Jesus, Kentucky Posts: 646	Very interesting! __________________

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
CtrlAltDefeat - Photo-Scavenger Hunt	CtrlAltDefeat	Photo-Video-Media Gallery	0	03-04-2009 02:14 AM
Zefoxe - Photo Scavenger Hunt	Zefoxe	Photo-Video-Media Gallery	0	03-02-2009 10:23 PM
LEGATO`` - Photo-Scavenger Hunt	LEGATO``	Photo-Video-Media Gallery	1	03-02-2009 10:38 AM

10-05-2010, 03:32 PM	#3
henry33 Drives: yaris1.33 Join Date: Jul 2010 Location: slovakia Posts: 425	didn't know that ;)