Facelifted 2015 Yaris Leaked

[Kal-El]

Pricing is more and more becoming a killer of sub-compacts. The Yaris will now be starting in the $15K range. That should not be the cheapest version you can buy on a tiny car. Most buyers go look at the window stickers in the Corolla and see it only a grand or two more to start and guess what, the Yaris doesn't stand a chance. Unless you are one of the few that really just prefer the smaller car/hatchback style. Most buyers want the most bang for the buck though.

If you compare the top Yaris (nearly $19K), and then realize you are getting close to a new Camry, then you realize why the Camry sold 40,000 units last month vs a few thousand Yaris's sold.

To make a Yaris really compelling, it should be able to be sold for say $13K to start in today's market. But unfortunately, Toyota economics doesn't support that possibility.

[nookandcrannycar]

Originally Posted by Kal-El

Pricing is more and more becoming a killer of sub-compacts. The Yaris will now be starting in the $15K range. That should not be the cheapest version you can buy on a tiny car. Most buyers go look at the window stickers in the Corolla and see it only a grand or two more to start and guess what, the Yaris doesn't stand a chance. Unless you are one of the few that really just prefer the smaller car/hatchback style. Most buyers want the most bang for the buck though.

If you compare the top Yaris (nearly $19K), and then realize you are getting close to a new Camry, then you realize why the Camry sold 40,000 units last month vs a few thousand Yaris's sold.

To make a Yaris really compelling, it should be able to be sold for say $13K to start in today's market. But unfortunately, Toyota economics doesn't support that possibility.

, but different people have a different definitions of 'bang for the buck'. My personal definition = what helps me generate the lowest possible overall operating cost (I'm just naturally frugal )....nothing to with vehicle size. Someone once said to me (when I had my Swift) "You can drive any car you want to, why do you drive that car ?". I replied "Why would I want to put more money than necessary into a depreciating asset". The person looked at me as if I was speaking a foreign language . I grew up with guys who looked at cars the size the Camry is now (and those even larger) as 'pig' cars driven by out of shape and obese people.....a largely re American Cars environment. I'm a hybrid of California and Texas stereotypes. I don't think people should drive cars that are any bigger than they need, nor live in houses any bigger than they need. However, I think this should be between the person and his/her own conscience and government should NOT be influencing either IN ANY WAY. My friends outside the U.S. are mostly European. We share similar views re consumption, however they think the government should have almost the heaviest hand possible in influencing consumption.