Facelifted 2015 Yaris Leaked - Toyota Yaris Forums

Kal-El · 07-27-2014, 12:01 PM

Pricing is more and more becoming a killer of sub-compacts. The Yaris will now be starting in the $15K range. That should not be the cheapest version you can buy on a tiny car. Most buyers go look at the window stickers in the Corolla and see it only a grand or two more to start and guess what, the Yaris doesn't stand a chance. Unless you are one of the few that really just prefer the smaller car/hatchback style. Most buyers want the most bang for the buck though.

If you compare the top Yaris (nearly $19K), and then realize you are getting close to a new Camry, then you realize why the Camry sold 40,000 units last month vs a few thousand Yaris's sold.

To make a Yaris really compelling, it should be able to be sold for say $13K to start in today's market. But unfortunately, Toyota economics doesn't support that possibility.

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07-27-2014, 12:01 PM	#11
Kal-El Drives: 07 Yaris S Sedan 5-Speed Join Date: Oct 2008 Location: Massachusetts Posts: 2,179	Pricing is more and more becoming a killer of sub-compacts. The Yaris will now be starting in the $15K range. That should not be the cheapest version you can buy on a tiny car. Most buyers go look at the window stickers in the Corolla and see it only a grand or two more to start and guess what, the Yaris doesn't stand a chance. Unless you are one of the few that really just prefer the smaller car/hatchback style. Most buyers want the most bang for the buck though. If you compare the top Yaris (nearly $19K), and then realize you are getting close to a new Camry, then you realize why the Camry sold 40,000 units last month vs a few thousand Yaris's sold. To make a Yaris really compelling, it should be able to be sold for say $13K to start in today's market. But unfortunately, Toyota economics doesn't support that possibility.