Toyota IQ 57 MPG

[IsLNdbOi]

This thing is going to cost more than a fully loaded Yaris. It does look cool though.

[Nigal]

Originally Posted by IsLNdbOi

This thing is going to cost more than a fully loaded Yaris. It does look cool though.

When Toyota first brought out the IQ there was a lot of backlash over the $17,000 price tag. Toyota said it was a premium city car and the reviews were saying, "This interior isn't premium.". I've seen the target price tag is $12,000 now for the US model. It would have been stupid to bring out a car to compete with the Smart and then price it above the competition and drive customers to the Smart.

Toyota is also going to get into the developing nations auto competition too and is saying they have a $5,000 car in the works to challenge the Indian Tata (or whatever they're calling it now).