Totally agree with you Kal-El, the currency advantage for Korea is monstous probably 30% . That's why it shocks me that they continue to produce Yaris in Japan. Margins are thin already on that model anyways.
Regardless of that advantage Toyota has to find a way to get the leadership that they used to have in engine tech. You know it's a problem when forums such a Yaris world are so unenthusiastic about the 3rd gen Yaris. Sigh. We should be psyched now for the new model coming, but for the most part there is absolutely no one saying they can't wait to get their hands on a new Yaris.
Quote:
Originally Posted by Kal-El
Because those cars are built in low wage countries (Mexico, Korea). As long as the Yaris is built in Japan, they're going to have a hard time competing with models built elsewhere. Notice how the Honda Fit (the only other offering built in Japan) costs $18K in sport trim. If you want it under $16K, it looks stripped down. Toyota just wouldn't make money if they put the upper level stuff in America bound Yaris's. Notice also that no sub-compacts are built in America for the same reason. Although that finally changes with the 2012 Chevy Sonic. GM is going to extreme measures to make this possible though (article posted in Sonic thread).
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08-14-2011, 10:52 PM
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