2015 September Yaris Sales: Down

[BLKHILLSGUY]

Originally Posted by Kalispel

LOL, one of the ugliest cars ever made (2016 Scion iA) sold 4x as many units in September. Must be the "new" factor combined with a large influx of inventory.

Toyota hardly even stocks the Yaris @ their dealerships, so I'm not surprised really that their numbers are always so minuscule compared to the Honda Fit, etc. Hell, the Nissan Versa is KILLING the Yaris in sales, with 36x more units sold in Sept. I feel like I am living in the Twilight Zone.

My local dealer sold a 15 black automatic SE Yaris within days of receiving it, YET 4 months have passed and they have yet to have another single one on their lot. And I drive through that lot every couple of days looking at their new inventory and to catch an interior peak at a 2016 Tacoma. Been unsuccessful there too, while other dealers have already sold some. Most Toyota dealers and even Toyota treat the Yaris like the bastard child.

[Kalispel]

Originally Posted by BLKHILLSGUY

My local dealer sold a 15 black automatic SE Yaris within days of receiving it, YET 4 months have passed and they have yet to have another single one on their lot. And I drive through that lot every couple of days looking at their new inventory and to catch an interior peak at a 2016 Tacoma. Been unsuccessful there too, while other dealers have already sold some. Most Toyota dealers and even Toyota treat the Yaris like the bastard child.

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

[Kar98]

Originally Posted by Kalispel

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

Starting with their distributors, and that goes for the Scion brand too. You can configure the hell out of the Scion iM if you put in a Denver ZIP code (80209) and you can barely add floor mats with a DFW one (75063).

[Thirty-Nine]

Originally Posted by Kalispel

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

Agreed! Nissan is obviously willing to play in the volume game—the only way to actually make money on a subcompact. I wonder why Toyota isn't?

It should be noted that Versa sales include both the Versa Sedan and the Versa Note.