2015 September Yaris Sales: Down

[Kalispel]

Originally Posted by BLKHILLSGUY

My local dealer sold a 15 black automatic SE Yaris within days of receiving it, YET 4 months have passed and they have yet to have another single one on their lot. And I drive through that lot every couple of days looking at their new inventory and to catch an interior peak at a 2016 Tacoma. Been unsuccessful there too, while other dealers have already sold some. Most Toyota dealers and even Toyota treat the Yaris like the bastard child.

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

[Kar98]

Originally Posted by Kalispel

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

Starting with their distributors, and that goes for the Scion brand too. You can configure the hell out of the Scion iM if you put in a Denver ZIP code (80209) and you can barely add floor mats with a DFW one (75063).

[Thirty-Nine]

Originally Posted by Kalispel

Based on the unit-sold numbers, it seems like Toyota should take some serious marketing lessons from Nissan on how to sell a subcompact hatchback.

Agreed! Nissan is obviously willing to play in the volume game—the only way to actually make money on a subcompact. I wonder why Toyota isn't?

It should be noted that Versa sales include both the Versa Sedan and the Versa Note.